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Is It Time For A Website Refresh? Estimated reading time: 9 minutes Are you thinking about whether it's time to give your business website a much-needed refresh? If so, you're in good company. At Streetlamp Creative, many clients approach us with a sense that their websites are due for a refresh, but they're not quite sure where to start or how to make a compelling case for the investment. In this post, we'll guide you through the decision-making process to determine if your website is due for an update - and, if so,...

07 November, 2023

Ethical Storytelling: Empowering New Narratives Estimated reading time: 10 minutes In a world inundated with information and messages vying for our attention, stories have become our guiding stars, leading us toward understanding, connection, and action. Ethical storytelling - well, it's like the North Star of narratives, guiding us to create marketing and fundraising materials that are authentic, empathetic, and mindful. It's not just about spinning tales; it's about crafting experiences that touch hearts, amplify voices, and empower real transformation. This post is your all-access pass to the world of ethical storytelling. We'll define...

11 August, 2023

How to Connect With Your Audience in Times of Crisis Estimated reading time: 7 minutes As we write this blog, it’s mid-April and our new collective reality is starting to sink in and feel more familiar. COVID-19 has changed our lives in ways we may never have anticipated. It feels that many of us are fluctuating daily (or hourly, or momentarily) between hope and anxiety, relief and despair. In times when many people are fearing for their livelihoods, it may seem impossible to focus on your organization’s marketing efforts. You might feel that...

22 April, 2020

WHAT'S A BRAND STANDARDS GUIDE? A Brand Standards Guide is a written document that establishes and explains your company's branding. It answers the question, "Who are we?"  You might hear a Brand Standards Guide referred to with other names such as Style Guide, Brand Guidelines, or Brand Identity. Regardless of what you call it, your Brand Standards Guide is the definitive, go-to document that guides the creation of all company materials.  A Brand Standards Guide typically includes information about your organization's: Color paletteFontsLogo and logo variationsVisual elements such as icons and graphicsKey messages...

04 March, 2020

The 5 Spookiest Audience Engagement Mistakes Estimated reading time: 4 minutes During this spookiest of months, we're reflecting on some of the most frightening practices we've seen when it comes to engaging with your digital audience. Read on, and beware! Mistake 1: Being a "3 Hole Punch Jim"One of our team's favorite TV shows is The Office, and we love rewatching the holiday episodes (and...

17 October, 2019

10 THINGS NO ONE TOLD ME ABOUT WORKING FROM HOME Estimated reading time: 8 minutes At some point, you’ve probably fantasized about quitting your 9-to-5 and going out on your own. After 8 years of working in a traditional job, I was ready to make the switch to work-from-home entrepreneur in early 2019. My business partner, Emma, had worked this way for years and raved about the benefits of working from home.  If you're curious about the “WFH” lifestyle, a dedicated reddit thread, countless blog posts, and fellow WFHers will have sage advice...

05 August, 2019