Our Story

Streetlamp Creative’s story began in 2015 when Emma Weldon, working as a creative strategist, sought freelance writing help for a project and found Heather Karellas. From our first assignment, our work had a natural sense of partnership, collaboration, and flow. We enjoyed working together so much that we continued to partner for the next four years, tag-teaming more than 100 assignments for a wide variety of clients. In late 2018, we officially joined forces to form Streetlamp Creative.


Our company name is a nod to our goals:
we aim to help shed light on clients’ strengths and opportunities for growth while illuminating a path forward.


Our work takes many forms (view all our services here), but our end goal is always the same: to help you grow your businesses and to work in partnership for mutual benefit. Our favorite clients are those who are communicative, open-minded, and values-driven. We are proudly based in Atlanta, GA where we are an active part of our local community.

Our Team

Heather Karellas Streetlamp Creative Headshot

Heather Karellas

Co-Founder & Writer

Heather is an avid wordsmith, grammar-checker, and pun enthusiast. She has a decade of experience creating communication materials and leading outreach strategies for organizations including the Savannah College of Art and Design (SCAD) and the Center for Puppetry Arts. Heather was in the inaugural class of the Georgia Center for Nonprofits “30 Under 30” list in 2013 and participated in the Arts Leaders of Metro Atlanta program through the Atlanta Regional Commission. She is a credentialed CFRE (Certified Fund Raising Executive) with a Bachelor of Business Administration from Emory’s Goizueta Business School, double major in History. Heather’s hobbies include running, hiking, baking, making color-coded spreadsheets (yes, for fun) and spending time with her rescued Golden Retriever/Great Pyrenees-mix pup, Lily. She also volunteers with Lifeline Animal Project and probably knows more about The Muppets than you do.

Emma Weldon Streetlamp Creative Headshot

Emma Weldon

Co-Founder & Designer

Emma grew up on photoshoots, critiquing logos, and getting reprimanded for uneven letter spacing on elementary school projects. She still remembers how to get to Minesweeper on a PC, and ⌘Q has solved most of her life problems since she could walk. Emma is proudly a left-brainer, a nerd, and an “organized creative.” She is fascinated by sociology and psychology – the “why’s” behind our choices. With a diverse background in all things creative including photography, web design, typography, and project management, Emma shines in bringing it all together. She thrives on finding the intersection of clients’ goals and customers’ needs and adding brilliant creativity to make it all work. Emma holds a Bachelor of Arts in Fine/Studio Arts from Auburn University. In her free time, you’ll find her out in the country with her puppy dog Jack, traveling the world, in the garden, or in the kitchen cooking.


Resident Good Girl

Lily is a goofy girl who loves rolling in grass, chewing on sticks, and getting attention. She’ll almost definitely shake your hand for peanut butter.


Chief Squirrel Deterrent

Jack is a friendly pup who enjoys taking long naps, making new friends, and of course, chasing squirrels.

Our Causes

At Streetlamp Creative, we believe in actively giving back to our community.

Here are just a few of the wonderful nonprofits we’ve been fortunate enough to become involved with.

Providing resources and funding for Atlanta women and nonbinary folks improving their community.

Caring for animals and working to end the euthanasia of healthy, treatable animals around metro Atlanta.

Offering shelter, food, counseling, and more for young people experiencing homelessness and escaping trafficking.

Providing emergency assistance to food service workers through financial support and community resources.

Learn More

Head on over to our blog to see what we’re up to!