Families First is an Atlanta-based nonprofit with a history spanning more than 130 years. Their goal: to help children and families thrive through Counseling and Parenting and Permanency programs and services, as well as a unique Navigator program. The Families First team approached Streetlamp Creative to lead the creation of their 2021 spring direct mail campaign. The fundraising materials highlighted the journey of Families First client, Presious, and her two children. Throughout the content, we aimed to capture how the Families First community had the opportunity to be a source of support for their clients, just like this beautiful family.