Covenant House Georgia
Mother's Day Campaign 2022
Covenant House Georgia supports young people overcoming homelessness and escaping trafficking. As part of the global Covenant House International federation, CHGA’s services include housing, emergency care, outreach, and holistic, wraparound services. Ongoing client Covenant House Georgia engaged us to create an impactful postcard and email series for their annual Mother’s Day fundraising campaign. Aiming to build awareness and support for their Pregnant and Parenting Youth Program, we created content focusing on the experiences of first-time mother, Leila, and her newborn son, Kaidyn. Through the lens of Leila’s resilience and love, this campaign resonated with hearts far and wide.
Services Provided:
Content Creation | Graphic Design | Creative Direction | Project Management | Ethical Storytelling
Campaign Postcard
“SLC has been an incredible addition to our organization over the past couple of years! They are marketing and project planning wizards, staying on top of trends in the industry and empowering us to try new things. We are constantly learning from them as we work together to communicate our brand creatively and consistently to the community.”
– Leigh Hall, Chief Development Officer