Ironmonger is a brewery, taproom, and axe-throwing range in Marietta, GA. They thrive on crafting unique beers of all styles and flavors and sharing knowledge with everyone who walks through their doors. Ironmonger hired Streetlamp Creative in 2019 to help guide the brewery’s overall marketing strategy. Our work included the following:
- Created Brand Standards Guide to determine and articulate the company’s colors, fonts, brand elements, voice, etc.
- Provided design, layout, and copywriting for print materials including rack card, event rentals booklet, one-pager promoting corporate and group events, sales sheets, and business cards
- Designed taproom signage and street signs
- Managed design process for new beer label
- Produced e-newsletters (MailChimp)
- Consulted on overall marketing efforts
- Provided social media content, analytics, and consulting (Facebook, Instagram, Twitter)
- Updated marketing materials and advised on strategy to promote the brewery’s new on-site axe-throwing range facility
