For 10+ years, Home ReBuilders had been named “Atlanta’s Best Home Remodeler” by the Atlanta Business Chronicle. As much as they’d been lauded for their work, they came to us to solve a special need: “We’ve got the east side of Atlanta sewn up, but we’re having trouble cracking the Buckhead market.” Using existing knowledge and market research, we identified the buzz words, the “of-the-moment” topics, and the needs and wants of homeowners in this community. We spoke their language, a language that wasn’t always found on the “keyword” list, and helped Home ReBuilders connect with this exclusive market. The end result was a content campaign that blended Buckhead-specific interests with industry trends and Home ReBuilders’ sales pattern. Before long, we saw our blog posts being commented on and shared. Our social media posts turned into conversations, and Home ReBuilders’ blue and gold signs started popping up in the zip codes where our client wanted to work.