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Georgia-Pacific - Streetlamp Creative
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Georgia-Pacific Professional

When Georgia-Pacific Professional (GP-Pro) wanted to educate their District Sales Representatives (DSRs) about the benefits of their products, they hired us to create compelling content.

 

  • Produced bi-weekly blog posts for DSRs on everything from sustainability trends and to how to best sell plastic utensils, to the popularization of food delivery services and its role in selling durable “to-go” food packaging
  • Conveyed technical concepts and detailed product features in an easy-to-understand format for sales reps and clients
  • Helped educate and inspire sales reps while also conveying the strengths and benefits of GP-Pro’s offerings
Category
Branding, Copywriting