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9 Fascinating Things We Learned in 2023 Estimated reading time: 8 minutes As we wrapped up 2023, we took some time for a little reflection on everything that made the year unique. We're excited to share what we've picked up along the way – the cool stuff that's stuck with us. Read on as we spill the beans on our personal takes and the revelations we've uncovered from working with clients. This isn't your typical year-in-review; think of it more as a chat about the interesting tidbits that have jazzed up our work...

Is It Time For A Website Refresh? Estimated reading time: 9 minutes Are you thinking about whether it's time to give your business website a much-needed refresh? If so, you're in good company. At Streetlamp Creative, many clients approach us with a sense that their websites are due for a refresh, but they're not quite sure where to start or how to make a compelling case for the investment. In this post, we'll guide you through the decision-making process to determine if your website is due for an update - and, if so,...

Ethical Storytelling: Empowering New Narratives Estimated reading time: 10 minutes In a world inundated with information and messages vying for our attention, stories have become our guiding stars, leading us toward understanding, connection, and action. Ethical storytelling - well, it's like the North Star of narratives, guiding us to create marketing and fundraising materials that are authentic, empathetic, and mindful. It's not just about spinning tales; it's about crafting experiences that touch hearts, amplify voices, and empower real transformation. This post is your all-access pass to the world of ethical storytelling. We'll define...

How to make planning fun again -get inspired with these six tips Estimated reading time: 9 minutes Overwhelmed. Burnt out. Frazzled.  Do you resonate with any of these? If so, take a deep breath. No, really, take a deep breath.  Although essential, planning can sometimes become a daunting task. Let’s just admit it. If you’re feeling this way, you’re not alone. Planning your next greatest hit takes time, energy, and a sprinkle of innovation. We know, we know - this is easier said than done.  If you’re finding yourself losing your luster in the planning process,...

Fascinating Things We Learned this year While Doing Research for Clients Estimated reading time: 6 minutes Heather here! As a copywriter, I end up learning a lot of really cool, random stuff during the course of my work. I've had the pleasure of writing about all kinds of topics - from banking and local government to fitness, coking, home repairs, blacksmithing, nonprofit fundraising, and so much more. It's a joy to learn about so many different industries, but it can also mean falling down some pretty obscure Wikipedia holes. Here are some of the...

TURNING TO FAMILY RECIPES FOR COMFORT Estimated reading time: 5 minutes We all have foods that transport us to a distinct memory in our lives when we smell or bite into them. Back in early summer, Emma read this Garden & Gun article, Love is a Handwritten Recipe, by her former roommate and G&G Digital Editor, Dacey Orr Sivewright. Her beautifully strung-together words stuck with both of us over the last few months. The author explores how handwritten recipes can help create intergenerational bonds and reinforce familial ties and our sense of...