fbpx
  • All
  • Around Atlanta
  • Company Updates
  • Hobbies
  • Industry Trends
  • Just For Fun
  • Learning
  • Resources

9 Fascinating Things We Learned in 2023 Estimated reading time: 8 minutes As we wrapped up 2023, we took some time for a little reflection on everything that made the year unique. We're excited to share what we've picked up along the way – the cool stuff that's stuck with us. Read on as we spill the beans on our personal takes and the revelations we've uncovered from working with clients. This isn't your typical year-in-review; think of it more as a chat about the interesting tidbits that have jazzed up our work...

Is It Time For A Website Refresh? Estimated reading time: 9 minutes Are you thinking about whether it's time to give your business website a much-needed refresh? If so, you're in good company. At Streetlamp Creative, many clients approach us with a sense that their websites are due for a refresh, but they're not quite sure where to start or how to make a compelling case for the investment. In this post, we'll guide you through the decision-making process to determine if your website is due for an update - and, if so,...

Ethical Storytelling: Empowering New Narratives Estimated reading time: 10 minutes In a world inundated with information and messages vying for our attention, stories have become our guiding stars, leading us toward understanding, connection, and action. Ethical storytelling - well, it's like the North Star of narratives, guiding us to create marketing and fundraising materials that are authentic, empathetic, and mindful. It's not just about spinning tales; it's about crafting experiences that touch hearts, amplify voices, and empower real transformation. This post is your all-access pass to the world of ethical storytelling. We'll define...

How to make planning fun again -get inspired with these six tips Estimated reading time: 9 minutes Overwhelmed. Burnt out. Frazzled.  Do you resonate with any of these? If so, take a deep breath. No, really, take a deep breath.  Although essential, planning can sometimes become a daunting task. Let’s just admit it. If you’re feeling this way, you’re not alone. Planning your next greatest hit takes time, energy, and a sprinkle of innovation. We know, we know - this is easier said than done.  If you’re finding yourself losing your luster in the planning process,...

WHAT'S A BRAND STANDARDS GUIDE? A Brand Standards Guide is a written document that establishes and explains your company's branding. It answers the question, "Who are we?"  You might hear a Brand Standards Guide referred to with other names such as Style Guide, Brand Guidelines, or Brand Identity. Regardless of what you call it, your Brand Standards Guide is the definitive, go-to document that guides the creation of all company materials.  A Brand Standards Guide typically includes information about your organization's: Color paletteFontsLogo and logo variationsVisual elements such as icons and graphicsKey messages...

HOW TO PLAN a corporate RETREAT Estimated reading time: 6 minutes Last month, we took our first annual Streetlamp Creative corporate retreat. The two of us holed up in an Airbnb for two full days with an agenda, plenty of snacks, and lots of butcher paper and markers to write down ideas. On the first day, we reflected on the past year - our accomplishments, lessons learned, revenue and expenses, client "wins" - all of it. The next day, we delved into our goals for the new year and beyond. We encouraged each...

The Most Inspiring Books We Read This Year Estimated reading time: 5 minutes When we launched Streetlamp Creative, we made it a point to read all the books on entrepreneurship, positivity, and work-life balance that we could get our hands on. These six are the ones that stuck with us, made us LOL, and kicked our butts into gear. Read on, and get inspired! 1. You Are a Badass | Jen SinceroThis was, possibly, the definitive book for our entire year. Jen Sincero is a hilarious, relatable author and world-renowned speaker/coach who uses...

The 5 Spookiest Audience Engagement Mistakes Estimated reading time: 4 minutes During this spookiest of months, we're reflecting on some of the most frightening practices we've seen when it comes to engaging with your digital audience. Read on, and beware! Mistake 1: Being a "3 Hole Punch Jim"One of our team's favorite TV shows is The Office, and we love rewatching the holiday episodes (and...

Atlanta’s Best Networking Opportunities Estimated reading time: 3 minutes In Atlanta, opportunities for professional growth and connection abound! Whether you're a seasoned pro looking to expand your horizons, a newbie to the field or the city, or a budding entrepreneur looking to make connections, Atlanta offers a plethora of networking events that cater to diverse industries and interests. Here are a few of our favorites! Creative MorningsWe always run into people we know at this free monthly lecture series for the creative community. Creative Mornings has been around for more than a decade,...

10 THINGS NO ONE TOLD ME ABOUT WORKING FROM HOME Estimated reading time: 8 minutes At some point, you’ve probably fantasized about quitting your 9-to-5 and going out on your own. After 8 years of working in a traditional job, I was ready to make the switch to work-from-home entrepreneur in early 2019. My business partner, Emma, had worked this way for years and raved about the benefits of working from home.  If you're curious about the “WFH” lifestyle, a dedicated reddit thread, countless blog posts, and fellow WFHers will have sage advice...